Harut Kirajyan, Business Coach

THE FIRST & LAST BUSINESS COACH YOU’LL EVER NEED

I’m not here to toss you a generic business blueprint and wish you luck. I’m here to show you exactly what’s possible when you have someone who truly understands the unique challenges online fitness coaches face. I’ve been doing this for close to a decade, and trust me, I’ve made just about every mistake in the book so you don’t have to. As your consultant and partner, I’ll be in your corner every step of the way. I’ll push you, strategize with you, and help you transform your coaching business into something sustainable, scalable, and genuinely life-changing.

And there’s a reason why so many of the coaches I work with are hitting $50K to $100K months: it’s because I actually care and invest in their success as if it were my own.

VIP 1:1 Coaching

Costs about a cup of coffee per day

  • Sales System Setup & Coaching

Sales System Setup & Coaching

We’ll build your high-ticket offer, refine your messaging, and coach YOU on closing calls with confidence and consistency (TRAINED Sales team INCLUDED as well)

Backend Automation & Operations Support

  • Backend Automation & Operations Support

From onboarding systems to payment tracking—we’ll streamline your entire business so it runs smoothly without constant micromanagement.

Content Strategy & Social Media Optimization

  • Content Strategy & Social Media Optimization

Our content team helps you plan, create, and post scroll-stopping videos, carousels, and scripts built to convert followers into clients. After your third month - we will fly you out to Las Vegas to film your content IN PERSON to maximize everything.

Paid Ads & Lead Generation

  • Paid Ads & Lead Generation

We’ll help you set up and optimize ad campaigns that consistently bring in CONSISTENT leads + COVER your AD cost in the beginning.

Virtual Assistant Placement & Training

  • Virtual Assistant Placement & Training

Get a FULLY trained VA (SPECIALIZING in online fitness coaches) from our team to handle outreach, scheduling, and client communication so you can focus on growth. (Optional)

Challenge Launch Systems

  • Challenge Launch Systems

We’ll design and run a 6 week challenge that will FLOOD your pipeline with warm leads while building community hype.

Weekly 1-on-1 Zoom Calls & 24/7 Support

  • Weekly 1-on-1 Zoom Calls & 24/7 Support

Stay accountable and on track with direct weekly calls with Harut & Kayla PERSONALLY along with our content team with round-the-clock access to our coaching team as well.

Sign up for my coaching here

Join the winning team of REAL online fitness coaches

ELITE MEMBERSHIP

SALES SYSTEMS

Customized scripts, offer building, and high-converting frameworks.

We’ll build your sales system from the ground up—crafting your irresistible offer, building your call script, and helping you master closing high-ticket clients with confidence.

CONTENT & MARKETING STRATEGY

Done-for-you content planning and ads support.

Our team helps you plan and execute scroll-stopping content and ad campaigns designed to generate consistent leads and boost your brand authority.

BACKEND & AUTOMATION

Streamlined systems for client onboarding, tracking, and payments.

We’ll help you implement all the behind-the-scenes tools that keep your business running smoothly—so you can focus on growth, not admin.

COACHING & SUPPORT

Weekly calls, real-time feedback, and 24/7 team access.

You’ll never feel stuck or alone. Get hands-on help from our experts, weekly strategy sessions, and full access to our support team whenever you need it.

ABOUT ME

Hi! I’m Harut!

My journey started back when I was just another in-person trainer at commercial gym, clocking in long hours and watching the gym take most of what I earned. I knew there had to be a better way—so I bet on myself. I left the corporate grind, started my own training business, and within months I was pulling in $12K–$15K a month helping people transform their bodies and confidence.

But everything changed when one of my client’s transformations went viral. In a span of a month, 227 people joined my program and I scaled to $80K that month. That experience opened my eyes to what’s truly possible when you combine passion with systems—and it set me on a mission to help other coaches do the same.

As the fitness industry shifted, I pivoted too—mastering high-ticket sales, online marketing, and building a team that could support others doing what I once did WHILE our online fitness coaching company was doing $200,000 a MONTH!

Enter The Built Agency.

Today, my company has helped over 150 fitness coaches scale from $10K months to $100K months—giving them the tools, team, and support I wish I had when I started. My mission is simple: help good coaches build great businesses and reclaim their time, income, and freedom in a world full of “business coaches” with BAD practice.

Because if I’ve learned one thing, it’s this—when you bet on yourself and stay relentless, everything changes.

CLIENT RESULTS

TURN SOUND ON

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TAKE YOUR FIRST STEP TODAY

Start Your Transformation

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